Changes in Economy and Environmental Policies Help ecomii.com Maintain It’s Role as America’s Most Popular Green Lifestyle Destination

NEW YORK - March 20th, 2009 - Now more than ever, consumers are turning to the Internet for information to help them pursue a greener more healthier lifestyle that can fit their financial and social needs. Challenged by rising costs and tightening budgets, consumers are increasingly empowering themselves with information on how to save money by being green and reducing their impact on the environment, cooking at home and turning to the Internet for solutions on eliminating waste, buying local or organic, using refillable water bottles vs. disposable, among other lifestyle improvements -- behaviors expected to continue for the foreseeable future. Confirming these lifestyle shifts, ecomii.com, the leading green lifestyle community and resource on the Web, today announced it has claimed the number-one position among environmental sites.

ecomii’s unique visitors reached 1.4 million in the month of February, propelling it into the top spot among the crowded online environmental category, according to comScore.  ecomii was trailed by Treehugger, Yahoo Green and MSN Green, respectively.

"As consumer habits shift in this uncertain economy, the Internet is the go-to resource where millions of people connect with trusted content providers for timely and relevant inspiration and green, environmentally-friendly information and resources. Vertical social networking communities such as ecomii Action are ideal for these consumers due to their strong audience and topical focus," said Todd O’Donald, ecomii co-founder and managing director. "ecomii’s rapid and steady growth is strong evidence of this trend, and drives our mission to provide a worldwide audience of conscious consumers with a trusted place to find the facts that they can act on, share experiences and express themselves with ‘green’ content that's important to them and their families."

ecomii’s interactive environment, engaged community of conscious consumers and credible, comprehensive environmental resources has helped it surpass all other ‘green’ sites in user traffic. ecomii’s editorially-directed content comprising everything from green parenting to green building, politics to automotive and smart food to business, coupled with its resources and guides, provides a passionate community that have established the site as the go-to resource for green living.

About ecomii®
ecomii (pronounced: ee-koh-me) is the #1 ‘green’ lifestyle destination for consumers, serving as a credible and comprehensive resource on green living. Founded by three former WebMD executives, ecomii is the first comprehensive ‘green’ resource on the Internet designed to provide straight answers to challenging environmental questions, demonstrate how small changes will have a major impact and provide a goal-oriented social platform to engage family and friends in the pursuit of a better, sustainable future. To start on a better, greener way or for more information, visit www.ecomii.com.