Though three former WebMD techies were concerned about launching a green-lifestyle site during an economic downturn, they believe that the know-how they brought to Ecomii.com will make it a winner.

“There was no single online resource where people could find out how to recycle batteries, or whether it's better to buy a hybrid,” says Managing Director Todd O'Donald. “The information is out there, but it's fragmented on sites, mainly blogs.”

Topics covered by ecomii.com, which Mr. O'Donald co-founded with Colton Dirksen and Tushar Tanna in August 2007, include eco-friendly parenting, green building and simple living. The free site has an interactive social network that lets users set up and track 50 green-living goals, like reducing energy use by converting to compact fluorescent lightbulbs or installing solar panels. Participants can ask friends to join them in the challenge.

For full article go to Green living in a blue economy