ecomii - a better way
April 21, 2014  |  Login
Press/Investor Frequently Asked Questions

1. What is ecomii?
2. What is ecomii’s mission?
3. Who are the founders, and how did they come up with the idea for ecomii?
4. Where is ecomii located? Is it just based in the US?
5. How many employees does ecomii have?
6. How can I contact Media Relations?

 

1. What is ecomii?

ecomii™ (pronounced ee-koh-me) has swiftly become the number one green lifestyle destination on the web with over 1.3M visitors (comScore, November 2008). Founded in fall 2007, and officially launched in public beta in September 2008, ecomii is the first and only comprehensive resource for credible answers about everything green. In addition, ecomii offers an innovative social network – called ecomii Action – that inspires members to make small changes en masse.

 
2. What is ecomii’s mission?

Green has gone mainstream, and there are more questions than ever.

ecomii was created first and foremost to answer the questions, end the confusion and offer consumers the facts and tools they need to make green lifestyle choices. No other site matches ecomii’s breadth, accuracy and transparency.

The second part of our mission to address people of all different motivations. Whether people are concerned about the planet, their personal health or their finances, we believe they deserve the straight story. Our content speaks to all of these aspects of green living.

Finally, the last part of our mission is to demonstrate that small changes lead to a major impact. We accomplish this through our social network, ecomii Action, where members around the world work together on shared goals.

 
3. Who are the founders, and how did they come up with the idea for ecomii?

ecomii was founded by three former WebMD executives: Colton Dirksen, Todd O’Donald and Tushar Tanna. You can find their bios here.

Colton, Todd and Tushar became close friends while working together and soon discovered a mutual passion for the environment. They hatched the concept for ecomii after seeing an unmet need in the marketplace. There was simply no trusted, authoritative web resource where you could find highly factual, A-Z information about green living.

Today, Colton focuses on "vision" and environmental content, Tushar concentrates on usability and design and Todd handles operations and marketing. They make quite a good team.


4. Where is ecomii located? Is it just based in the US?

ecomii’s headquarters are in New York City. (Our mailing address is: 448 West 16th Street, 5th Floor, #4, New York, NY 10011.)

That said, ecomii.com can be found anywhere there is Internet. We believe preserving the environment is a global issue, and we hope to help anyone who wants to learn about reducing his or her footprint. We are thrilled to have already attracted ecomii Action members from North America, Europe, Africa, South America and Asia but it is important to note that many of our facts are based on US statistics.


5. How many employees does ecomii have?

ecomii has 60 to 70 contributors which makes the site tick. The majority of our contributors are focused on our editorial efforts and are writers and bloggers.


6. How can I contact Media Relations?

Send an email to PR@ecomii.com. We’d love to hear from you.