How does change begin? By telling someone you know something they don't know. Let friends and family know how easy it is to make small, simple changes that benefit the environment - as well as their wallet. (Let's face it - money motivates.) People trust their own networks as well as tried-and-true tips, so share the most effective green changes you've made in your own life. In doing so, you'll be tossing a pebble of knowledge into the world. Start a ripple effect today.