ecomii - a better way
April 20, 2014  |  Login
Founders Bios

Todd O'Donald Todd O'Donald
CEO & Co-Founder

Todd O’Donald brings more than 13 years of experience in the interactive media industry to his role as CEO and co-founder of ecomii, a leading ‘green’ lifestyle destination online. ecomii provides a credible resource for answers on green living and a social network for consumers in pursuit of a better, more sustainable life.

Todd has an unmatched track record in helping to craft strategy, build products, forge partnerships and build successful internet businesses. Prior to co-founding ecomii, Todd was a key part of the WebMD management team that redefined the brand, repositioned the sales offering and rationalized expenses to enable WebMD to grow from a company with an $80 million EBITDA loss in 2001 to a stand-alone public company in 2008 with a market capitalization of almost $2 billion. During his 9 years with WebMD, he served in various management positions, most recently as the General Manager Market Development responsible for WebMD’s consumer strategy, vertical market growth & product development, business development as well as its consumer M&A strategy. He also served as Vice President of Marketing where he crafted WebMD’s consumer network strategy, redefined WebMD’s partnership strategy and led the effort to roll-up other consumer health properties including MedicineNet, RxList and eMedicine Health.

Prior to WebMD, Todd was the Director of Marketing for onhealth.com, where he led their efforts to become the most popular health site bringing about its acquisition by WebMD for over $300 million. Before joining onhealth.com, Todd advised clients of BBDO on their interactive strategy as well as assisted IBM with its initial internet advertising efforts including the first search engine keyword purchases while at Ogilvy & Mather.

Todd received his MBA from NYU Stern School of Business and his B.A. from the University of Richmond.

Colton Dirksen

Colton Dirksen
EVP Consumer Services & Co-Founder

As EVP of Consumer Services at ecomii, a leading 'green' lifestyle destination, Colton blends his passion for and knowledge of the environment with over 11 years of online business experience. Colton is the spirit behind ecomii's environmental offering and manages ecomii's content strategy, business development and marketing.

Colton's accomplished business experience includes developing innovative concepts and strategic partnerships to establish premium brands and emerging technologies online. Most recently, Colton served as the Senior Director of Marketing and Business Development at WebMD where he was an integral driver in taking WebMD from a small health site to nationally recognized brand that reaches 1 in every 2 users online. Colton focused on consumer acquisition, retention & utilization as well as managing WebMD's ad syndication business. Colton established, fostered and managed WebMD's media partnerships that included CBS News, Hearst, Rodale, Southern Progress, Martha Stewart Omnimedia and Harpo (Oprah), among others.

Before joining WebMD, Colton was at RealNames, Corp. in Redwood City, CA, where he spearheaded and implemented strategies to drive the adoption of an early-stage web navigation product. Prior to RealNames, Colton was one of the initial members of BBDO Advertising's Interactive Group, one of the pioneers of internet advertising. At the forefront of the online market, Colton developed and pitched Internet strategies for a diverse client set such as M&M's, Pepsi, and the US Navy.

Colton's commitment to the environment started early in his childhood in the drought-addled Northern California of the 70s and 80s. With everyday family tasks including watering the plants with the bathwater, tending to the compost pile and never wasting a plastic bag, Colton is hard-wired to consider his environmental impact with every decision. In his professional and personal life, Colton demonstrates that living environmentally-friendly doesn't mean you have to sacrifice quality of life.

Colton received his bachelor degree at Brown University in Economics and Organizational Behavior & Management.

Tushar Tanna Tushar Tanna
EVP Product Development & Co-Founder

Tushar Tanna is the EVP of Product Develpoment and co-founder of ecomii, the leading 'green' lifestyle destination and social platform for conscious consumers, where he oversees the design and development of ecomii.com. Tushar splits his time among product strategy, product design and product development.

Tushar co-founded ecomii after spending the past ten years working in the Internet industry in various positions related to product strategy, design, and execution. He most recently worked as a consultant defining new Internet media products for companies such as Turner Broadcasting and others.

Prior to consulting, Tushar served as the Vice President of Consumer Product Management for WebMD. While at WebMD, Tushar was instrumental in the re-launch of WebMD in 2007 and led various innovative product initiatives across the WebMD site including the WebMD Symptom Checker, the Drugs Reference Library and WebMD Blogs, among others. Tushar was named as an inventor on a patent filed by WebMD in relation to the WebMD Symptom Checker - "Method and System for Generating Personalized Health Information with Accomodations for Consumer Health Terminology".

Previously, Tushar spent 3 years at a startup software company, Riskclick Inc. as Vice President, Functional Design. There, he was responsible for the overall functional and interface design of a document management and workflow automation application for the commercial insurance industry. He worked on the initial design of the application as well as several subsequent releases to the product.

Tushar's prior work as a consultant encompasses assisting clients such as Goldman Sachs, AMCTV.com, Pratt & Whitney, Insweb and others, with their online initiatives with regards to strategy and design.

Tushar graduated from Boston College with a degree in Political Science.