I think that more than ever, people are becoming aware that conserving, using less, and reusing more can save significant amounts of money. As such, a "green" lifestyle can be the same as an economical lifestyle. whether or not people realize that depends on how well that fact is explained to the american people.

People will use this as an excuse to buy whatever is cheaper, but they don't know that green does not necessarily have to be expensive. Planting your own garden can be a lot cheaper in the long run than buying groceries every week. People's ignorance is the real problem.