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March 22, 2010  |  Login
Nobody Cares Whether a Building Is Green
By Eric Corey Freed
 

New market studies are released each month showing that a majority of people would be willing to pay more for green building features — and even more for healthy features. The surging media interest in green building, the rise of new green-themed magazines, and the increasing number of new green materials all show how much in demand green building has become.

In the future, all buildings will be green. Until that time, people are demanding it from their builders, architects, and employers. Which means that home buyers are demanding it, too — if your home is green, it’ll be more appealing to buyers. And if you’re the first green building on your block, you’ll have a leg up on your neighbors when it comes time to sell.

 
 

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