In her elegant new book, Eco-Chic: The Fashion Paradox, leading academic Sandy Black examines the way the fashion industry is changing to accommodate the environmental concerns of the twenty first century. Using case studies of designers, Black exposes the truth behind the clothes we wear, explores alternate fashion practices and assesses their feasibility.

Using fashion designer such as Katharine Hamnett, Marks and Spencer and Linda Loudermilk as examples, the book illustrates how eco-friendly processes are finding their way into the industry and tracks ethical fashion’s evolution from hemp shirts and rope sandals to high heels and haute couture.

Replete with stunning photography, the book is at once a history lesson and a peek into the future for any fashionista.

Eco-Chic continues Black Dog publishing commitment to the environment and to responsible design. To that end, the company is offering one ecomii a free copy of this beautiful book.

Just leave a comment here about how your commitment to the environment has changed your views on fashion. One reader will be selected at random on Friday, April 29.