Did you know that some baby shampoos contain ingredients that have been linked to developmental delays? Or that the Environmental Working Group has rated two of the most recognizable brands of baby wash with a toxicity level of 7 out of 10?

Scary pancakes.

With the cosmetics and personal care industry remaining largely unregulated, it is more important than ever for parents to be hip to what is in the baby products they buy.

We often forget that the skin is the body’s largest organ and what we use to lather up, moisturize and powder ourselves with should be pure. You wouldn’t rub tar on your liver now, would you?

Little twig is one of the good guys in the personal care industry. While the major cosmetics companies are fighting for their right to use hazardous chemicals, little twig is making products that are free of parabens and other hazardous chemicals and safe for your baby.

The company uses only organic and botanical ingredients in its simple recipes. And don’t be fooled: The products may be packaged for baby but they are lush enough that the whole family will want to use them

My favorite is the Lavender, Lemon and Tea Tree lotion, which smells fresh and clean thanks to a mix of essential oils. All of the products are available in unscented as well, for those little ones with extra sensitive skin. The lotion retails for under $13.

Heather O’Neill is the founder of Eco to the People, a green living blog.