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2010 Paris Motor Show Overview: Lotus Concepts

By Kirk Linden
October 15, 2010
File under: Uncategorized


Lotus is a company steeped in racing history for its unwavering philosophy of reducing weight to increase both efficiency and performance.

And this racing heritage shows in their five sports car concepts unveiled in Paris: the Elise, the Elan, the Espirit, the Elite and the Eterne.

esprit.jpgWhile all five may differ in their size, engine layout or number of doors, they all share one enticing thing in common: the option of a Formula One-style KERS system.

KERS (Kinetic Energy Recovery System) is a technology that was developed by and for Formula One teams during the 2009 season to deliver a boost of power on demand to the driver.

elan.jpgSimilar to hybrids and electric-only vehicles, it stores energy using regenerative braking, but in the case of KERS, it is available at the press of a button when the driver sees fit.  Ferrari is another manufacturer that has incorporated this technology into a concept with their 599 HY-KERS this past spring in the Geneva Motor Show.

While automakers continue to focus on efficiency and safety, it’s a positive sign that some level of engagement and excitement remains in the works for those of us who still enjoy driving.

Read more about the new Fisker Karma, Jaguar C-X75 , Exagon Motors Furtive eGT and Audi e-tron Spyder.

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Toyota Offers up Alternative Options

By Cherl Petso
January 19, 2009
File under: Uncategorized


The Toyota Prius was the first alternative vehicle to become part of the mainstream.  They are everywhere–there are three on my block alone!  In fact, they are so mainstream now that Prius drivers have a bit of a stereotype—the Whole Foods shopper with the designer reusable bag, listening to NPR while sipping their Starbucks… you get the picture (hey, nothing wrong with that).

Japan automakers are definitely getting this alternative vehicle thing right.  Along with Honda, Toyota has become a leader in offering green cars.  In the summer of 2008, Toyota’s Vice President talked about Toyota’s future in alternative cars: “Because of the many obstacles that must be overcome because of alternative energy source, more than one type of vehicle will have to be used to obtain the sustainable mobility society, and because in each region, the energy situation is different.”  No automakers have made such a claim—that multiple alternative fuel sources will be needed to meet the energy needs of our world.  Other manufactures seem to be making alternative sources out of a need to compete rather than out of an understanding of fixing our energy crisis.

So what does alternatives does Toyota have to offer the consumer? …read more of Toyota Offers up Alternative Options here

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Discover the latest developments in improving technologies, tightening auto standards, fuel alternatives and how to make your current car eco-friendly. Find out which companies are investing in energy efficient vehicles.

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