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Positively Salty

By Colton Dirksen
June 18, 2009
File under: Business Profiles, Design & Innovation, Sustainable Products

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At the recent Sustainable Brands ’09 conference, the audience was charmed by two professors of psychology: Dr. Dacher Keltner and John Marshall Roberts.

While it’s not uncommon for great brand strategies to be based on cutting-edge psychology, it was surprising to hear the relevance of their message to marketers today.

Keltner’s recent book, ‘Born to Be Good’, illustrates how the human path to happiness can be found through inter-connectedness. While some assume we are hard-wired to lead “nasty, brutish, and short” lives, he posits that we are in fact unselfish and crave positive connections.

Roberts builds on Keltner’s thesis, adding that the current climate is in need of inspiration, and there is a gaping opportunity for persuasive visionaries. …read more of Positively Salty here

 
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The Hype About Greenwashing

By Tracy Crawford ecomii.com
April 27, 2009
File under: Consumer Awareness, Green Practices, Non-Sustainable Products, Sustainable Products

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Green news has been inundated of late with warnings to consumers to be aware of greenwashing. While consumers should read labels and be certain the products they buy are truly green, these warnings seem almost frantic in nature.

Greenwashing is when businesses label their products as green or eco-friendly when the products don’t actually meet these standards. It is about people being fooled into buying products that are not really good for them, or for the environment.

Consumers today should be savvy enough to navigate through advertising hype. How many people really think that sugary cereals are nutritious? Yet TV commercials and cereal box labels still want us to believe that sugary frosted cereals are “part of a nutritious breakfast.”

There are of course many more examples of advertising hype as we all well know, so shouldn’t the same hold true for eco-friendly products? …read more of The Hype About Greenwashing here

 
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Recycled Fashion Finds

By Marie Oser ecomii.com
April 22, 2009
File under: Design & Innovation, Sustainable Products

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Trash is a relative term. In 1995 Liz Gardener accepted the Academy Award for best costume design in a dress made entirely from 254 recycled American Express gold cards. The dress was auctioned off for charity four years later for more than $12,000.

Haute Couture has also been attracting a lot of fans in the glitterati, raising the profile of ‘Recycled Designer Duds” exponentially.

Design houses are using vintage cashmere, linen and lace and eco-fabrics such as Fortrel EcoSpun polyester fibers spun from recycled plastic bottles. The high-end fashion runway has created a ‘buzz’ with innovative concepts and fashions that are, for the most part unrealistic and out of reach for most of us.

Not to worry, these days, eco-fashionistas with an eye on the budget can find unique and affordable reincarnated clothing and accessories. You just have to know where to look. …read more of Recycled Fashion Finds here

 
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Fair Trade Fashion Marketplace

By Marie Oser ecomii.com
April 20, 2009
File under: Business News, Green Practices, Sustainable Products

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Fair Trade fashion is eco-chic, and trendy fashion designers are forging a number of strategic partnerships that will increase visibility and distribution.

Bono, activist and U2 lead singer, introduced Edun last year, a Fair Trade fashion brand that sells high-end goods through upscale stores like Saks and Nordstrom. American Apparel is a publicly traded basics brand that is best known for tee shirts and underwear aimed at young urban buyers. Their Fair Trade clothing is made in Los Angeles and sold internationally.

Fair Indigo is a young company founded by a handful of Internet retailers that relies mostly on the Web and catalogs to sell its reasonably priced upscale casual clothing line.  Industry veteran and Chief Executive Bill Bass said that Fair Indigo was the first mainstream clothing line made in accordance with Fair Trade practices.

Mercado Global recently announced a partnership between a line of Fair Trade fashion accessories and Levi’s …read more of Fair Trade Fashion Marketplace here

 
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EXPO West: Incredible Edibles, Organic and Green

By Marie Oser ecomii.com
April 7, 2009
File under: Green Practices, Sustainable Products

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EXPO West, the largest tradeshow in the industry is the place to find the latest and greatest in natural, organic and healthy living.

The 29th annual Natural Products Expo West at the Anaheim Convention center covered 300,000 square feet and more than 53,000 people attended. 1,900 companies with 3,000 booths from 28 countries showcased thousands of organic, fair trade and sustainable products.

Soymilk gained acceptance in the health conscious mainstream when White Wave Silk Soymilk captured those coveted supermarket cold case slots right alongside dairy products. …read more of EXPO West: Incredible Edibles, Organic and Green here

 
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