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“Does Asia really challenge the U.S. for Green Tech Supremacy?!”

By Loretta White
July 2, 2009
File under: Business News, Business Profiles, Carbon Emissions, clean energy, Clean Tech, Consumer Awareness, Economy, Green Jobs, Green Practices, Health, Invest Green, Non-Sustainable Products, Waste


Our editor sent me a link to a Time Magazine article titled “Asia Challenges the U.S. for Green Tech Supremacy”
I was enraged at the shallowness of this thought process. Having worked within global manufacturing for over fifteen years. I have seen the “new pink,” the buzz words that become the focus of corporations.

Spoken by the CEO’s to boards, stockholders and management; like “outsource,” ‘DIVERSITY,” “Supply Chain,” all of which have been great ideas that turned scapegoats; used for the purpose of getting a tax advantage, saving money, all about the stock price today. Nothing considered as to the long term ramifications. And this article is that one-dimensional.

With this knowledge, knowing others have similar insights I am throwing this out there to start a discussion. …read more of “Does Asia really challenge the U.S. for Green Tech Supremacy?!” here

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The Hype About Greenwashing

By Tracy Crawford
April 27, 2009
File under: Consumer Awareness, Green Practices, Non-Sustainable Products, Sustainable Products


Green news has been inundated of late with warnings to consumers to be aware of greenwashing. While consumers should read labels and be certain the products they buy are truly green, these warnings seem almost frantic in nature.

Greenwashing is when businesses label their products as green or eco-friendly when the products don’t actually meet these standards. It is about people being fooled into buying products that are not really good for them, or for the environment.

Consumers today should be savvy enough to navigate through advertising hype. How many people really think that sugary cereals are nutritious? Yet TV commercials and cereal box labels still want us to believe that sugary frosted cereals are “part of a nutritious breakfast.”

There are of course many more examples of advertising hype as we all well know, so shouldn’t the same hold true for eco-friendly products? …read more of The Hype About Greenwashing here

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You Are What You Eat…Literally

By Marie Oser, Managing Editor
January 15, 2009
File under: Non-Sustainable Products, Waste


Polystyrene is all around us, in coffee cups and egg cartons, meat and produce trays, soup and salad bowls, in CD jewel boxes, and the packing “peanuts” and molded foam that protect new appliances and electronics. It is the lightweight packaging and insulating material that helps prevent damage to products in transit. Polystyrene is also used in building materials, electrical appliances, in light switches and plates, and many other household items.

Dow Chemical Company introduced and trademarked Styrofoam, a form of polystyrene foam insulation, in the U.S. in 1954. The scientific name for Styrofoam is polystyrene foam. According to the industry, that coffee you drank from a foam cup this morning was not Styrofoam; it was polystyrene foam.

Like all traditional plastics, polystyrene is made from petroleum, which is a non-sustainable source of major environmental pollution. Additionally, Ethylene and Benzene are chemical precursors in the manufacture of polystyrene and large amounts of hazardous waste are generated in the manufacturing process. Solid at room temperature, polystyrene is a thermoplastic substance; a plastic that melts when heated and becomes solid again when cooled. …read more of You Are What You Eat…Literally here

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