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Positively Salty

By Colton Dirksen
June 18, 2009
File under: Business Profiles, Design & Innovation, Sustainable Products

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At the recent Sustainable Brands ’09 conference, the audience was charmed by two professors of psychology: Dr. Dacher Keltner and John Marshall Roberts.

While it’s not uncommon for great brand strategies to be based on cutting-edge psychology, it was surprising to hear the relevance of their message to marketers today.

Keltner’s recent book, ‘Born to Be Good’, illustrates how the human path to happiness can be found through inter-connectedness. While some assume we are hard-wired to lead “nasty, brutish, and short” lives, he posits that we are in fact unselfish and crave positive connections.

Roberts builds on Keltner’s thesis, adding that the current climate is in need of inspiration, and there is a gaping opportunity for persuasive visionaries. …read more of Positively Salty here

 
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Recycled Fashion Finds

By Marie Oser ecomii.com
April 22, 2009
File under: Design & Innovation, Sustainable Products

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Trash is a relative term. In 1995 Liz Gardener accepted the Academy Award for best costume design in a dress made entirely from 254 recycled American Express gold cards. The dress was auctioned off for charity four years later for more than $12,000.

Haute Couture has also been attracting a lot of fans in the glitterati, raising the profile of ‘Recycled Designer Duds” exponentially.

Design houses are using vintage cashmere, linen and lace and eco-fabrics such as Fortrel EcoSpun polyester fibers spun from recycled plastic bottles. The high-end fashion runway has created a ‘buzz’ with innovative concepts and fashions that are, for the most part unrealistic and out of reach for most of us.

Not to worry, these days, eco-fashionistas with an eye on the budget can find unique and affordable reincarnated clothing and accessories. You just have to know where to look. …read more of Recycled Fashion Finds here

 
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Race to Produce Green Mobile Phones

By Marie Oser ecomii.com
March 2, 2009
File under: Design & Innovation, Green Practices

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Samsung unveiled Blue Earth, an eco-consciously created handset with a rear-mounted solar panel last month in Barcelona at Mobile World Congress 2009.

According to the company, by charging with the solar panel Blue Earth users can generate enough power to call anytime anywhere. Rounder and a bit thicker than the average mobile phone, the touch screen handset is made from recycled materials and designed to look like a flat shiny pebble.

The Blue Earth case is made entirely from recycled plastic water bottles and castor beans; the packaging is 100 percent recyclable and uses soy-based inks. Samsung has a take-back program for recycling old phones and is not new to eco-phone technology. …read more of Race to Produce Green Mobile Phones here

 
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Cleantech Job Growth: California Leads the Way

By Tracy Crawford ecomii.com
February 25, 2009
File under: Business News, Clean Tech, Design & Innovation, Invest Green, clean energy

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A lot has been reported this past week about the growth in cleantech jobs in California over the latter part of 2008. Cleantech seems to be providing a small bit of relief to California’s economy at the moment.

While job loss in Silicon Valley has risen in the last year, capital invested into cleantech companies and green technology research has boomed at the same time.

The term cleantech covers a range of industries in the green sector some of which include renewable energy (solar, wind, biofuels, etc.), electronic and computing innovations, environmental safety (household cleaning products, for example), automotive engineering, LEED construction, and creating a smart grid. …read more of Cleantech Job Growth: California Leads the Way here

 
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Save Energy Now

By Loretta White ecomii.com
January 26, 2009
File under: Business News, Clean Tech, Design & Innovation, Green Practices, Invest Green, clean energy

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The Department of Energy’s (DOE’s) Industrial Technology Program’s (ITP’s) Save Energy Now (SEN) initiative is kicking off its third successful year.

Three companies have already saved $1.5Mil and the goal is to drive a 25% reduction in U.S. industrial energy by 2017. It began in 2006 and led to the conservation of over 52 trillion British thermal units (Btu) per annum of natural gas. The program has just received new wind and ties in with the existing initiatives such as this and the US Energy Star program has just been revived.

This program has been tremendously successful in helping American businesses and manufacturing facilities save energy, save money and band together. See case studies.

The SEN program conducts Energy Saving Assessments or ESA’s of the most energy-intensive plants and works with partners to find energy-saving solutions. …read more of Save Energy Now here

 
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