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The US Open’s Reduced Footprint

By Colton Dirksen
September 9, 2010
File under: Business News, Business Profiles, Carbon Emissions, Consumer Awareness, Design & Innovation, Eco-Tourism, Green Practices

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Photo Credit: Dysanovic, Flickr

In the USTA’s quest to green the US Open, great efforts were made in not only popularizing green choices (see yesterday’s blog), but in reducing the event’s footprint as well.

The green team, comprised of members from the USTA,  EcoEvolutions and the NRDC, worked together to identify goals for recycling, energy management, transportation, procurement, and awareness.

With event sustainability being an ever-moving target and plans not always going as expected (which is no surprise with 750,000 fans and 7,000 personnel), the team has remained open to modifying their strategy as they go along. …read more of The US Open’s Reduced Footprint here

 
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The US Open Leading the Way in Event Sustainability

By Colton Dirksen
September 8, 2010
File under: Business News, Business Profiles, Carbon Emissions, Consumer Awareness, Green Practices

Sharapova Small
Photo Credit: Philip Hall / usopen.org

The US Open and its players have been influencing America’s opinions for years.  Think about it…

Who else could popularize jean shorts other than Andre Agassi?  Roger Federer’s brand is so powerful that Nike simply includes an RF on their clothes and the sales jump.  And John McEnroe’s famous temper tantrums continue to star in commercials 20 years after he retired from the game

And the USTA is capitalizing on this iconic status…in a good way.

Their goal: Make green trendy.

…read more of The US Open Leading the Way in Event Sustainability here

 
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“Does Asia really challenge the U.S. for Green Tech Supremacy?!”

By Loretta White ecomii.com
July 2, 2009
File under: Business News, Business Profiles, Carbon Emissions, clean energy, Clean Tech, Consumer Awareness, Economy, Green Jobs, Green Practices, Health, Invest Green, Non-Sustainable Products, Waste

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Our editor sent me a link to a Time Magazine article titled “Asia Challenges the U.S. for Green Tech Supremacy”
I was enraged at the shallowness of this thought process. Having worked within global manufacturing for over fifteen years. I have seen the “new pink,” the buzz words that become the focus of corporations.

Spoken by the CEO’s to boards, stockholders and management; like “outsource,” ‘DIVERSITY,” “Supply Chain,” all of which have been great ideas that turned scapegoats; used for the purpose of getting a tax advantage, saving money, all about the stock price today. Nothing considered as to the long term ramifications. And this article is that one-dimensional.

With this knowledge, knowing others have similar insights I am throwing this out there to start a discussion. …read more of “Does Asia really challenge the U.S. for Green Tech Supremacy?!” here

 
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Recession is Boon for Green Movement

By Tracy Crawford ecomii.com
May 18, 2009
File under: Carbon Emissions, Economy, Green Practices

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In this tough economy people are forced to cut expenses to the very basics of lifestyle choices. It’s gone beyond eating out less and not going to the cinema.

More time is now spent deciding on how to curb our drive time to save gas. Turning off lights when not needed – and sometimes even when we normally would think we need them on – can be an obsession.

Gas and electric bills are closely monitored so that maybe we’ll put on a sweater or open the windows rather than spending the extra dollars on our utility bills. …read more of Recession is Boon for Green Movement here

 
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