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Justmeans to a Just End

By Heather O'Neill ecomii.com
November 11, 2009
File under: Business Profiles, Green Practices

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Several weeks ago I attended the Justmeans Social Media for Sustainability conference in San Francisco.

Justmeans is a social utility where you can talk about your good work with the companies and people who matter on the sustainability scene. Unlike other social networks, Justmeans is a more targeted audience of people who share your interest in the environment and sustainability.

The conference, which hosted seven moderated panels on a variety of topics related to social media, helped attendees answer questions about social media from the simple to the complex: How should my company be using social media to engage our customers, employees, activists, and other stakeholders online? …read more of Justmeans to a Just End here

 
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Drink No Evil

By Justin O'Neill ecomii.com
August 18, 2009
File under: Business Profiles, Green Practices, Health

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I, for one, try to avoid evil at every opportunity.  Perhaps that’s why I was drawn to Adina Beverages, whose slogan is “Drink No Evil,” and specifically their newest line of drinks: Adina Holistics.

I’ve been a fan of Vitamin Water for a long time, but I can report that I’ve now found a healthy and great tasting alternative when I’m in the mood for something different.

Using the notion of “drinking no evil” as a mission statement of sorts, Adina set out to create a beverage that taps into the growing consumer acceptance and enthusiasm for holistic and natural health.

The Holistics line bases its healthy outlook on the 5,000 year old tradition of Ayurvedics, and is infused with an impressive variety of herbs and vitamins that include anti-oxidants, blood pressure stabilizers, and exotic sounding ingredients such as “eleuthero root extract, ashgwandha root extract, astragalus root extract, ginseng extract, and reishi mushroom extract.” …read more of Drink No Evil here

 
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“Does Asia really challenge the U.S. for Green Tech Supremacy?!”

By Loretta White ecomii.com
July 2, 2009
File under: Business News, Business Profiles, Carbon Emissions, Clean Tech, Consumer Awareness, Economy, Green Jobs, Green Practices, Health, Invest Green, Non-Sustainable Products, Waste, clean energy

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Our editor sent me a link to a Time Magazine article titled “Asia Challenges the U.S. for Green Tech Supremacy”
I was enraged at the shallowness of this thought process. Having worked within global manufacturing for over fifteen years. I have seen the “new pink,” the buzz words that become the focus of corporations.

Spoken by the CEO’s to boards, stockholders and management; like “outsource,” ‘DIVERSITY,” “Supply Chain,” all of which have been great ideas that turned scapegoats; used for the purpose of getting a tax advantage, saving money, all about the stock price today. Nothing considered as to the long term ramifications. And this article is that one-dimensional.

With this knowledge, knowing others have similar insights I am throwing this out there to start a discussion. …read more of “Does Asia really challenge the U.S. for Green Tech Supremacy?!” here

 
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Positively Salty

By Colton Dirksen
June 18, 2009
File under: Business Profiles, Design & Innovation, Sustainable Products

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At the recent Sustainable Brands ’09 conference, the audience was charmed by two professors of psychology: Dr. Dacher Keltner and John Marshall Roberts.

While it’s not uncommon for great brand strategies to be based on cutting-edge psychology, it was surprising to hear the relevance of their message to marketers today.

Keltner’s recent book, ‘Born to Be Good’, illustrates how the human path to happiness can be found through inter-connectedness. While some assume we are hard-wired to lead “nasty, brutish, and short” lives, he posits that we are in fact unselfish and crave positive connections.

Roberts builds on Keltner’s thesis, adding that the current climate is in need of inspiration, and there is a gaping opportunity for persuasive visionaries. …read more of Positively Salty here

 
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Is Oil Still Best Source?

By Terrence Murray ecomii.com
February 16, 2009
File under: Business News, Business Profiles

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The oil and gas industry has converged to Houston for the annual oil and gas conference known as CeraWeek.

The yearly event is hosted by Daniel Yergin, the founder of Cambridge Energy Research Associates and author of the bestseller The Prize: The Epic Quest for Oil, Money, and Power.

One of the headline speeches this week was by BP Chief Executive Tony Hayward. It was noteworthy because at a time when key governments, including the U.S., are set to invest billions in clean tech, Hayward reaffirmed that today oil and gas continued to be the most reliable source of energy. …read more of Is Oil Still Best Source? here

 
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