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Positively Salty

By Colton Dirksen
June 18, 2009
File under: Business Profiles, Design & Innovation, Sustainable Products

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At the recent Sustainable Brands ’09 conference, the audience was charmed by two professors of psychology: Dr. Dacher Keltner and John Marshall Roberts.

While it’s not uncommon for great brand strategies to be based on cutting-edge psychology, it was surprising to hear the relevance of their message to marketers today.

Keltner’s recent book, ‘Born to Be Good’, illustrates how the human path to happiness can be found through inter-connectedness. While some assume we are hard-wired to lead “nasty, brutish, and short” lives, he posits that we are in fact unselfish and crave positive connections.

Roberts builds on Keltner’s thesis, adding that the current climate is in need of inspiration, and there is a gaping opportunity for persuasive visionaries. …read more of Positively Salty here

 
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