eBay, the world’s leading online marketplace with 88 Million users, has launched a social media initiative campaign designed to inspire eBay buyers and sellers to create positive social change through a variety of eBay activities.
The innovative campaign links all five of the company’s pro-social initiatives: eBay Foundation, eBay Giving Works, MicroPlace, WorldofGood.com by eBay and the eBay Green Team to create collective, lasting and scalable social good.
I, for one, try to avoid evil at every opportunity. Perhaps that’s why I was drawn to Adina Beverages, whose slogan is “Drink No Evil,” and specifically their newest line of drinks: Adina Holistics.
I’ve been a fan of Vitamin Water for a long time, but I can report that I’ve now found a healthy and great tasting alternative when I’m in the mood for something different.
Using the notion of “drinking no evil” as a mission statement of sorts, Adina set out to create a beverage that taps into the growing consumer acceptance and enthusiasm for holistic and natural health.
The Holistics line bases its healthy outlook on the 5,000 year old tradition of Ayurvedics, and is infused with an impressive variety of herbs and vitamins that include anti-oxidants, blood pressure stabilizers, and exotic sounding ingredients such as “eleuthero root extract, ashgwandha root extract, astragalus root extract, ginseng extract, and reishi mushroom extract.” …read more of Drink No Evil here
Our editor sent me a link to a Time Magazine article titled “Asia Challenges the U.S. for Green Tech Supremacy”
I was enraged at the shallowness of this thought process. Having worked within global manufacturing for over fifteen years. I have seen the “new pink,” the buzz words that become the focus of corporations.
Spoken by the CEO’s to boards, stockholders and management; like “outsource,” ‘DIVERSITY,” “Supply Chain,” all of which have been great ideas that turned scapegoats; used for the purpose of getting a tax advantage, saving money, all about the stock price today. Nothing considered as to the long term ramifications. And this article is that one-dimensional.
At the recent Sustainable Brands ’09 conference, the audience was charmed by two professors of psychology: Dr. Dacher Keltner and John Marshall Roberts.
While it’s not uncommon for great brand strategies to be based on cutting-edge psychology, it was surprising to hear the relevance of their message to marketers today.
Keltner’s recent book, ‘Born to Be Good’, illustrates how the human path to happiness can be found through inter-connectedness. While some assume we are hard-wired to lead “nasty, brutish, and short” lives, he posits that we are in fact unselfish and crave positive connections.
Roberts builds on Keltner’s thesis, adding that the current climate is in need of inspiration, and there is a gaping opportunity for persuasive visionaries. …read more of Positively Salty here
You are not alone. Sometimes it’s hard to find them, but there are others living in your area who share your interested in environmentally sustainable business.
Whether you’re feeling out a green career change, starting a new green business venture, are a green business veteran, or just a conscientious consumer there are many opportunities to help you spread the word and build your network of contacts.
These networking events can feel unnatural and forced if you go into them with the wrong attitude, but in reality they are a great opportunity to meet business contacts with common interests and values. …read more of Green Business Networking here
Follow the progress of change within the green economy and find out what others are saying about sustainable companies and financial growth. Share the companies you support.
Ted is always looking for ways to minimize his ecological footprint. Professionally, Ted is working to gain the skills necessary to turn his passion for sustainable development into action, as an entrepreneur or financing sustainable businesses.
Ted studied economics and international business at Saint Louis University’s campus in Madrid, where he graduated Magna Cum Laude and was honored as the Distinguished Student in International Business for his class. As the founder and president of the SLU Madrid Business Club, Ted focused the club’s activities on sustainability.
While working for commercial real estate multi-national Jones Lang LaSalle’s Madrid office, Ted strove to implement sustainable practices both within the firm and for its clients. He proposed and designed an Environmental Sustainability Action Plan for JLL Spain. Green Building and Environmentally Sustainable Development remain a passion for Ted: he believes that the intersection of sustainable infrastructure and sustainable attitude is where we’ll find a sustainable society.
Ted currently works for a private equity firm in Madrid, learning skills that he hopes to apply to finance Environmentally Sustainable Development in the United States and around the world.
Cherl Petso is the Associate Editor at Disaboom.com, an online magazine for people with disabilities. Her writing expertise includes articles about the environment and sustainable living, and vegan/vegetarian issues. A vegetarian for 16 years and a recent vegan, Cherl is passionate about animal rights and issues. She enjoys writing about simple ways to lessen the impact on the Earth.
Cherl recently moved to Denver, Colorado from Bellingham, Washington. She enjoys hiking and hanging out with her puppy.
Marie Oser is a best-selling author, columnist, and host/producer of VEG TV. A vegan lifestyle expert, and environmental advocate with a focus on nutrition and its role in disease prevention, Oser specializes in creating original gourmet recipes with a solid nutritional bottom line.
Many prominent medical and nutrition professionals endorse her work, including Dr. Colin Campbell, Professor Emeritus, Cornell University and principal researcher of the groundbreaking CHINA STUDY, and Neal Barnard, M.D. founder and president of Physicians Committee for Responsible Medicine in Washington, DC.
Marie is president of VEGTV, Inc., a video production company producing content for TV and new media. VEGTV streams hundreds of lifestyle videos to more than 1,000 sites globally. In her role as Director of Product Development at Smart Planet Kitchen, she has created, Marie Oser’s Lean & Green, a new line of vegan and Fair Trade Certified products. Marie has appeared on CNN, ABC, National Public Radio, QVC, WUSA, WNBC, KCAL, KOVR, Home & Garden Television (HGTV), FINE LIVING, TECH TV, and Discovery Channel.
Vegetarian since 1971; vegan since 1990, Marie left a career in TV advertising to pursue her interest in food, health, and nutrition. Born and raised in Philadelphia, PA, she studied psychology at St. Joseph’s University. Marie is a gourmet cook and organic gardener living in California, writing her 5th book and hiking every day with Travis, her Yellow Lab companion.
Loretta White is a writer, educator and scholar who gained huge diversity of experience within varied industries; energy, government, high tech and more. The last fifteen years she brokered deals with the top multinational companies globally, her Rainmaker skills are unsurpassed and she remains an authority on BD, BI, sustainability and the Global Marketplace.
Frugality was the voice of her elders who endured wars, rationing and Depression, raised to respect, love and to co-exist with nature through sustainability, self reliance, need and RRR practices. Loretta’s juxtaposition of ideas, deep love for the planet and her Yankee sensibilities are the foundation of a lifestyle that is in partnership with nature. Loretta indulges her passions for renewable energy, organics and being green on her 17.5 acre farm in central Massachusetts.
Recently Ms. White has lead an Assoc. of Caregivers providing support to those caring for parents, disabled, and others.
Loretta is invested in the community of our species and our planet and her diverse background in technology and green living gives her a unique perspective on how to live with nature and with our own gifts of technology.
Ms. White’s work has been published by Corporations, magazines, readers digest and many others.
Tracy is the CEO and Founding Partner of Technical Green - a green industry career site focused on clean tech and green research and development.
Tracy's professional experience are in the recruitment advertising and non-profit sectors and she has for many years maintained a sustainable lifestyle.
